Pegasole is a medical-grade compression sock brand designed for people who spend their days on their feet — nurses and healthcare workers, athletes, travelers, and expecting mothers.
Founded by Tina, a nurse who felt firsthand what a long shift does to tired legs, Pegasole set out to close the gap between clinical-grade support and socks people would actually want to wear. Designed alongside local nurses and tested by healthcare professionals, each pair includes real compression science for improved circulation, reduced swelling, muscle stability and more.
Pegasole is a medical product and therefore covered by most extended health benefits.
Deliverables
Partners
Lead Design: Ami Demelo
Shopify Developer: Laurel Brown
As a startup, Pegasole needed everything from the ground up. We formulated a plan to tackle the entire visual side and bring Tina’s vision of what Pegasole was to become, to life.
How we solved their problem
Even though Pegasole is a medical-grade company, we didn’t want the brand to feel stuffy or clinical. We wanted to breathe life and personality into it while still being able to hold the credibility of the science behind the socks. Through colour, graphic elements, a custom shopify store and photography we were able to capture Tina’s vision.