It's more than just a logo. It's your visual communication.
I design custom brands using a strategy first approach.
Hey! I'm Ami
Embarking on my entrepreneurial journey ten years ago, I’ve worn many hats—from running a brick-and-mortar store to diving headfirst into the digital realm. Today, I’m not just a business owner; I’m a creative enthusiast with a keen eye for branding and design.
My professional exploration has woven through the threads of fashion design, merchandising, and now, the dynamic landscape of graphic design and branding. Amidst the changes, one constant has emerged—I find my greatest fulfillment in helping small businesses thrive.
Specializing in branding, visual identity, and art direction, I collaborate with businesses at their pivotal 3-5 year mark or startups aiming for a distinctive presence. It’s a journey that spans diverse industries, sparking my perpetual curiosity.
What fuels me? Being emerged in a fully creative career and the satisfaction of seeing other small businesses shine. I’m not just here for it; I’m here for you—ready to elevate your brand to new heights.
What is the difference between a graphic designer and a brand designer?
The terms “graphic designer” and “brand identity designer” refer to two different approaches within the field of graphic design.
If you already have a clear vision for your logo and just need someone to bring it to life, a production designer (graphic designer) might be the go-to. However, if you’re leaning towards a design that’s rooted in strategy rather than personal preferences, a Brand Identity Designer is the right choice.
Graphic Designer
Scope of Work Generalist graphic designers have a broad skill set and can work on a wide range of design projects. They may handle tasks such as creating social media graphics, designing brochures, website elements, or even packaging.
Objective The primary focus of a generalist graphic designer is often on the visual aesthetics and functional aspects of the design rather than delving deeply into the strategic aspects of brand development.
Client Interaction Clients may drive the design direction and decisions based on a need rather than strategic approach
Project Turnaround General Graphic Designers often work on smaller ad-hoc projects which have a faster turnaround time
Brand Identity Designer
Specialization Brand identity designers focus specifically on creating and shaping the visual elements that represent a brand.
Strategic Approach Brand identity designers go beyond visual aesthetics; they work strategically to understand the brand’s values, target audience, and market positioning. They aim to create a cohesive and memorable identity that aligns with the brand’s overall objectives.
Consistency Brand identity designers emphasize the consistency of visual elements across various platforms. They ensure that all design elements convey a unified message and reinforce the brand’s identity.
Benefits of hiring a Brand Designer...
Strategic Approach
Cohesive Branding
Target Audience Appeal
Responsive Design
Effective Visual Communication
Brandkit Studio is for the business on the rise, who isn’t quite ready for a full custom brand identity. They are budget conscious and don’t have the knowledge, skillset or time to DIY a disconnected logo and brand board. These Brand boards are designed by me and are an affordable solution. Brandkit Studio also offers website templates designed by LB Media with step by step video tutorials so you can confidently get your new brand up and running. Shop Brandkit Studio Here.