TRAITS is the world-class psychometric assessment tool for hiring, managing, and growing your team.
Unlike other personality assessments, they don’t measure a person’s style or “type.” Instead of a limited either/or approach, such as Introverted vs. Extroverted, what sets them apart is their unique approach to measuring Traits on a scale.
The 7 Essential Work Traits
Deliverables
This outlines only my part of the project.
Partners
This project was in partnership with Clear & Loud who was lead on Project Management, Brand Strategy, Copywriting and more
Lead Design: Ami Demelo
Developer: Laurel Brown
We created a thoughtful new brand identity direction
This project needed to carefully balance a fun and corporate brand identity. We created a smart logo icon and emblem with hidden meaning that drives home the unique values Traits represents.