Brand Identity Design
it's more than just a logo...
Benefits of hiring a Brand Designer...
Strategic Approach
Cohesive Branding
Target Audience Appeal
Responsive Design
Effective Visual Communication
What does a brand identity designer do anyways?
Brand Identity Designers use strategic thinking to create the distinct components of your brand. This includes your logo (in multiple layouts), colour palette, typography, image style, and all visual elements. Identity designers play a pivotal role in visually articulating your brand.
key responsibilities and tasks of a Brand Identity Designer
Logo Design Develop a responsive logo suite (multiple layouts) that serve as the visual centerpiece of your brand.
Colour Palette Define a color palette that reflects your brand’s personality and appeals to the target audience. Colours contribute to the overall mood and perception of your brand.
Typography Choose appropriate fonts that align with your brand’s character and enhance readability. Consistent use of typography contributes to brand recognition.
Visual Elements Create and define additional visual elements, such as icons, illustrations, or patterns, to reinforce the brand’s visual language across platforms.
Market Research Conduct research to understand the industry, target audience, and competitive landscape. This knowledge informs design decisions and ensures that your brand stands out in its market.
Client Collaboration Work closely with clients to understand your brand values, goals, and vision. Collaborate to align the visual identity with the overall brand strategy.
Responsive Design for various mediums and platforms, including print, digital, social media, and physical spaces. Ensure that the visual identity remains effective across diverse applications.
Brand Guidelines Develop brand guidelines that document the approved usage of all visual elements.
Let's create together..
Logo Essentials
All the basics you need to get started
$
3,275
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A Discovery Session to get to know your business Objectives
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Responsive Logo Suite: A collection of logo's in multiple layouts
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Colour Palette that speaks to your target audience
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Typography Pairing (Fonts) that elevate your brand
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A Basic Guideline Document
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All the file formats you'll need (PNG to Vector!)
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A business Card Designs with Print Instructions
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Two Design Directions to choose from
Let's Get Started!
Pricing does not include GST
Brand Identity
The full visual package and supporting design elements rooted in research
Contact For Price
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A deep dive into your business with Market & Competitor Research
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Responsive Logo Suite: A collection of logo's in multiple layouts
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Colour Palette and Typography Pairings
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Three Additional deliverables that we'll decide together
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Supporting Visual Elements such as Patterns, Icons, Photography Style
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Social Kit Including Banners and Profile Icons
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ONE Design Direction based on Strategy and Research Findings
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A Comprehensive Guideline Document
Let's Get Started!
Pricing does not include GST
Popular
Not Ready for Custom Design?
Introducing Your favourite design alternative...
Brandkit Studio is for the business on the rise, who isn’t quite ready for a full custom brand identity. They are budget conscious and don’t have the knowledge, skillset or time to DIY a disconnected logo and brand board. These Brand boards are designed by me and are an affordable solution. Brandkit Studio also offers website templates designed by LB Media with step by step video tutorials so you can confidently get your new brand up and running. Shop Brandkit Studio Here.
Ami was amazing to work with. She created such a stunning brand for me that both captures who I am, met my branding needs and tells a beautiful story about what I and my business value. Thank you so much Ami!
Ami's level of care is amazing. I hired her to help me with business cards and she went above and beyond. My business cards turned out beautiful and she walked me through every single step of the process which was really a breath of fresh air. As someone who has zero design experience, it was nice to have her explain everything to me in basic terms. Couldn't recommend her more.
Top notch experience! Ami was organized, knowledgeable, detail oriented, deadline conscious remaining focused through each phase of our project. We accomplished all goals and refined services beyond my expectations. I will definitely contact Ami in the future for my next step.
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What is the difference between a graphic designer and a brand designer?
The terms “graphic designer” and “brand identity designer” refer to two different approaches within the field of graphic design.
If you already have a clear vision for your logo and just need someone to bring it to life, a production designer (graphic designer) might be the go-to. However, if you’re leaning towards a design that’s rooted in strategy rather than personal preferences, a Brand Identity Designer is the right choice.
Graphic Designer
Scope of Work Generalist graphic designers have a broad skill set and can work on a wide range of design projects. They may handle tasks such as creating social media graphics, designing brochures, website elements, or even packaging.
Objective The primary focus of a generalist graphic designer is often on the visual aesthetics and functional aspects of the design rather than delving deeply into the strategic aspects of brand development.
Client Interaction Clients may drive the design direction and decisions based on a need rather than strategic approach
Project Turnaround General Graphic Designers often work on smaller ad-hoc projects which have a faster turnaround time
Brand Identity Designer
Specialization Brand identity designers focus specifically on creating and shaping the visual elements that represent a brand.
Strategic Approach Brand identity designers go beyond visual aesthetics; they work strategically to understand the brand’s values, target audience, and market positioning. They aim to create a cohesive and memorable identity that aligns with the brand’s overall objectives.
Consistency Brand identity designers emphasize the consistency of visual elements across various platforms. They ensure that all design elements convey a unified message and reinforce the brand’s identity.
So how does this all work?
What are the next steps?
A Glimpse at my Process
Frequently Asked Questions
A logo is not a brand and is just one piece to the puzzle. The Logo Essential package, including a logo, colors, and fonts, provides the minimum you’ll need to show up consistent. Without these elements, you’ll have an incoherent aesthetic and spend a lot of time fumbling around canva figuring out colours and fonts every time you go to make a simple graphic. The inconsistency will hinder your ability to communicate your brand’s story effectively.
Yes! With the help of my talented web developer, we launched Brandkit Studio – This is semi-custom, pre-made logos, brand boards and website templates. Brandkit Studio was created to bridge the gap between custom design and DIY design. It’s affordable, Professional and Functional.
YES! Through my partnership with LB Media, we work seamlessly behind the scenes to bring your new brand identity to life on a website. If you are interested in a website as an extra deliverable please indicate that on your project request form.
Logo Essentials can be broken down into two equal payments. The first due upon acceptance of the project and to secure your place in my schedule. The second due 30 days later (or before final files are released, whichever comes first).
Brand Identity can be broken down in either two payments with the above terms or three payments of 40%/30%/30%. Dates will be outlined in your contract, but final payment is still required before any files are released.
For my Canadian Clients, E-Transfer is preferred but I also offer all major credit cards through my secure invoice link (I use Stripe). For my international clients, please inquire further.
YOU! Full rights and ownership is included in the price to ALL logos (every layout) in the final deliverable, As well as any illustrations, patterns or custom artwork.