TRAITS | Corporate Re-Brand

TRAITS is the world-class psychometric assessment tool for hiring, managing, and growing your team. Unlike other personality tests for jobs, they don’t measure a person’s style or “type.” They measure the traits that drive work behaviour. Below you can see how we used their “TRIATS” measures as the main entry to our branding project.

This project went beyond my design deliverables and included a rename. Project managed by clear & loud.