A full visual identity system from logos, colours, typography, and everything in between.
Brand Design
You’re ready for a full brand refresh or a visual identity from scratch. Maybe you’re rebranding an established business, maybe you’re launching something new — either way, you need every visual touchpoint to look and feel like it belongs to the same company.
WHO IS THIS FOR?
→ Businesses ready for a complete visual overhaul (rebrand/refresh)
→ New businesses launching and needing a full identity from day one
→ Founders who’ve outgrown a DIY logo or an identity that no longer fits
→ Businesses who are pivoting services, offers, products, direction and need supporting visuals
NOT SURE IF YOUR FOUNDATION IS SOLD YET?
Let’s chat and roadmap your next steps.
Every project begins with a clarity call where we’ll discuss your needs and put together the perfect package. You only pay for what you need. Here are three base packages that include typical deliverables.
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Flexible Logo Suite |
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Colour Palette |
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Typography Pairing |
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One page reference guide |
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Supporting Design Elements |
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Comprehensive brand guidelines |
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Included Additional Deliverables |
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2 – 3 |
2 – 3 |
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30 Day Strategy Call |
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90 Day Strategy Call |
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Brand Strategy |
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Every package can be extended to include a custom website
Brand Investment starts at $3,200 CAD with a typical project around $7-10,000 CAD
How It Works
→ STEP ONE
Design that works starts with a strategy-first approach. Depending on which package you choose will depend how deep we go in stage one. This step replaces guesswork with decisions grounded in who you’re actually trying to reach.
→ STEP TWO
We bring the strategy to life: logo, colour system, typography, and a cohesive identity across every deliverable from a new website to business cards and everything in between.
→ STEP THREE
The handover. Professional files, all deliverables, and the support you need to launch.
FAQ
That’s what the Clarity Call sorts out. Come as you are, we’ll talk about your goals and sort out the best options for your needs.
Yes. Flexible payment terms are available, we can discuss options during our clarity call. Feel free to bring it up!
Essentials is the base package and covers the core logo suite, colour, and typography. I do not do “just a logo” as I firmly believe it’s a disservice to my clients – you need, at minimum, to show up consistently with a logo suite, matching colours and matching fonts. The rest can be built upon as your business (and budget) grows.
Yes! Custom websites can be added to any package, at the time of the project or after.
Professional, usable files in the formats you need (digital and print), plus a reference guide. Additionally with custom packages, Signature or Authority build you will receive all print-ready (and print guidance/instructions) or digital-ready files for add-on deliverables, comprehensive brand guidelines. Follow up strategy calls and you also receive access to my preferred vendors and vetted referral partnerships.
Absolutely Not. Everything we design is created authentically by us.
Book an Inquiry Call and let’s chat.
Ami Demelo brings a unique, grounded perspective to strategic branding. While she has always worked in creative fields, Ami’s approach is defined by her deep entrepreneurial roots (including previously owning a brick-and-mortar store). This history provides a non-traditional advantage: she knows exactly what it means to bootstrap a company, the challenges of the startup phase, and the essential moment when a founder is ready to invest in their next phase of growth.